Allison Cintins

— PROJECT NAME

Elephant Insurance

— ROLE

Marketing Coordinator

— DATE

May 2021 – May 2022

I supported marketing efforts by monitoring engagement metrics and optimizing conversions, which led to a 4% increase in requests for quotes. I coordinated with a graphic designer to update content calendars across four social channels, including the brand’s blog, boosting content posting frequency from three to eight times a week and attracting up to 2.5K monthly blog viewers. I managed social media accounts, maintained engagement despite industry challenges during the pandemic, and ensured all content aligned with the brand’s updated voice and design standards. Additionally, I published SEO-optimized blog articles, managed freelancers, and oversaw partnership events to enhance brand exposure and recognition.