— PROJECT NAME

ELIA

— ROLE

Graphic Designer &

Branding Assistant

— DATE

Spring 2023

In my role, I conducted an in-depth competitive analysis to research key industry competitors, identifying their strengths, weaknesses, and market positioning. Leveraging this knowledge, I led the design and development of a brand-new website for a luxury brand, ensuring it was not only visually compelling but also strategically aligned with our target audience’s preferences.

The new site effectively differentiated our brand from competitors, showcasing our unique value propositions and enhancing our digital presence to attract and engage high-end clientele.